The real estate market has become so different from that of olden times. New selling models, such as 72Sold, are slowly beginning to generate real competition against the traditional ways of real estate methods. 72Sold claims to be the more efficient and quick way of selling homes by promising sellers that they can close deals in as short as 72 hours.
.Whereas traditional realtors relied on the slower but steadier pace, 72Sold always based its hopes on the fast but snug fit. Here, it focused on the overarching campaigns, open houses, and just price negotiation for weeks or even months. How do both approaches compare? In this article, we look into homeowner feedback and 72Sold reviews to compare this new model with the traditional realtor method.
What Is 72Sold?
Before diving into the comparison, it’s important to understand what 72Sold is. Founded by Greg Hague, 72Sold is a real estate selling program that focuses on generating fast, competitive offers by marketing homes aggressively before they are listed for sale.
The process involves scheduling all home shows within a limited timeframe, often a single weekend, and encouraging multiple offers from buyers, creating a competitive environment. This approach contrasts with the traditional method of listing homes on the MLS and conducting showings over several weeks or even months.
According to 72Sold reviews, the primary advantage of the platform is the speed at which homes are sold, with many sellers reporting that their properties were under contract within a few days. But how does this compare to the conventional approach used by traditional realtors?
72Sold reviews vs. Traditional Realtors: Time to Sell:
One thing that sets 72Sold apart from traditional realtors is the time it takes to sell a home. Most of the 72Sold reviews on the process tend to revolve around speed, as many homeowners have been able to claim they sold their properties within 72 hours or, at least, in a few days.
It supports the speedy turnaround of sales, which, today, sellers prefer to be out of, either due to job transfers or financial reasons or simply do not want to wait as long as traditional property sale transactions often take.
Traditional realtors tend to operate on a much lengthier timeline. Homes are on the market for weeks or months, depending on location, condition, and selling price. Expect a far more slow-going and piecemeal approach from the realtor, relying on MLS listings, open houses, and showings spread out over time.
Though this way ensures more exposure and even more chances to reach the target audience, it sometimes gets really frustrating for a seller who wants a fast sale.
Pricing: Maximizing Value or Losing Out?
Yet another comparison area when discussing 72Sold reviews vs. a traditional realtor is in terms of price. Many reviews for 72Sold relate that the competitive nature of the selling process through this site often brings in multiple offers, and some people’s reports claim they received higher bids on the asking price. In concept, 72Sold is to be built to make the buyers feel like the urgency does exist, thus coming in with their best offer within a shorter time frame. This may, at times raise the price.
However, not all feedback has been positive in this regard. Some 72Sold reviews mention that in less competitive markets, where demand for homes is lower, the strategy may not work as effectively.
In these cases, the anticipated bidding war might not materialize, resulting in fewer offers or offers that don’t meet the seller’s expectations. Sellers in such markets might be better served by traditional realtors, who can adjust the listing price and use long-term marketing efforts to attract a larger pool of buyers.
Traditional realtors price more conservatively, according to the current market conditions and comparable sales in the area. Although it will take a little time, they can move the price over time reflecting the interest of the buyers or change in market conditions.
Flexibility can become an advantage in slow-moving markets where multiple offers are unlikely to come pouring in rapidly.
Marketing Strategies: Aggressive vs. Broad Reach:
One of the cornerstones of 72Sold is its aggressive pre-marketing campaign. Homes are advertised heavily before they are officially listed, building interest and excitement among potential buyers. The 72Sold reviews highlight that this strategy works particularly well in hot markets, where demand for homes is high. By creating a sense of urgency, 72Sold encourages buyers to make competitive offers as soon as the home is available for viewing.
However, traditional realtors actually do much more than just listing homes in the MLS, which opens up the property to a higher number of people through 72Sold reviews the passing of time. Other than MLS listings, traditional realtors can use various means such as print advertisements, social
media, open houses, and personal networks to market houses. The message will finally reach more potential buyers, but it will take much longer to produce results.
In 72Sold reviews, some sellers have mentioned that the pre-marketing campaign was not as effective as expected in areas with lower demand, where fewer buyers were actively looking for homes. For homes in such areas, the longer, more expansive marketing efforts of traditional realtors may have an advantage
Fees and Commissions: What Homeowners Should Know:
The commission structure is another area where 72Sold and traditional realtors differ. According to 72Sold reviews, the fees for using the 72Sold program are comparable to those of traditional realtors, with commission rates typically around 5-6%. Some homeowners may have expected lower fees given the program’s faster turnaround, but 72Sold still relies on real estate agents to facilitate the process, which accounts for the similar commission rates.
Traditional realtors charge similar fees, but because the selling process often takes longer, some sellers feel that they are getting more “bang for their buck” with the traditional approach. Realtors are often more involved in the day-to-day management of the sale, conducting multiple showings, open houses, and handling extended negotiations.
The longer timeline and broader marketing efforts may justify the commission for some homeowners, particularly those in slower markets.
Homeowner Experience: Convenience vs. Control:
One of the most considerable benefits 72Sold offers, according to many 72Sold reviews, is that it saves time. Because the process is significantly streamlined, it is greatly condensed into a much shorter timeframe.
This means the seller does not have to sit through many open houses or showings over several weeks, which can be inconvenient to one’s daily activities.
Traditional realtors, by contrast, may require more flexibility and patience from sellers. Showings and open houses can take place over an extended period, 72Sold reviews and sellers may need to keep their home in show-ready condition for weeks at a time. However, traditional realtors often provide more control over the pricing and negotiation process, allowing sellers to take more time to consider offers and counteroffers.
Conclusion: Is 72Sold the Right Choice?
In conclusion, the decision between 72Sold and traditional realtors largely depends on the seller’s priorities. 72Sold reviews highlight the speed and convenience of the platform, making it an excellent choice for those who need quick sales in a competitive market. For homeowners in areas with high demand, the 72Sold model may generate multiple offers in a short timeframe, potentially leading to a higher sale price.
On the other hand, traditional realtors offer a more comprehensive approach that may be better suited for homeowners in slower markets or those who prefer a longer, more flexible sales process. Realtors provide broader marketing efforts and more room for negotiation, which can lead to better results in certain markets.
Ultimately, 72Sold reviews suggest that while the platform is innovative and effective for many sellers, it may not be the ideal choice for everyone. Carefully evaluating the market conditions and personal needs will help homeowners decide which option is best for their specific situation.
